Ello is different than facebook because it requires all users to use his or her real name and it also does not have any advertisement. Is it going to replace facebook? I think not. Even with 40,000 people registering an hour the fact that businesses can't advertise will hurt them I think. People like facebook for the businesses and most businesses require you to have a facebook supporting where you work if they are on facebook. Unless they become a trendy way to network, I doubt that they will give Facebook much competition.
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